Thu Sep 21, 2017 11am – 2pm CWE - Eastern Massachusetts | 24 School Street, 7th Floor - Boston, MA 02108 Learn how to maximize your resources to gain visibility for your products and services. Determine and refine your target audience. Reach customers with the right message and the right media. Discuss effective, affordable ways to connect with your audience. This session is intended to help participants understand the digital marketing activities to focus on that foster results. After attending this workshop you will be able to: Evaluate which digital marketing strategies make sense for your business. Design and utilize your online presence to maximize conversions. Nurture leads to convert them into customers.
Mon Sep 25, 2017 1pm – 4pm CWE - Eastern Massachusetts | 24 School Street, 7th Floor - Boston, MA 02108 An intensive hands-on workshop is designed for business owners that want to quickly master the business development potential through LinkedIn. After attending this workshop you will know: Advanced network building strategies. Using LinkedIn for lead generation & prospecting. Become a LinkedIn group power user. Anatomy of a company page. Using LinkedIn Pulse to stay top of mind. This is an ADVANCED LinkedIn workshop. Anyone may register, but it is suggested attendees: Have a nearly 100% completed (All Star, LinkedIn) profile. Have a minimum of 50 connections. Belong to at least 3 groups Participate on LinkedIn at least once a week.
Thursday, Oct 12, 10:00am - 12:00pm CWE - Eastern Massachusetts | 24 School Street, 7th Floor - Boston, MA 02108. Designed for business owners that want to grow their business using Facebook Pages and Facebook Ads. Facebook remains a highly useful tool for finding new customers and building relationships with current ones. When used strategically and with a plan in place, Facebook can be a powerful marketing resource for your business. In this workshop, you will learn: ·To set up your business Facebook Page for maximum effectiveness. ·Use Facebook Events to promote your business. ·Use Facebook Ads for lead generation. ·How to create a sales funnel that incorporates Facebook. It is recommended to have a personal and company Facebook Page set up prior to class to get the most from the content.
Wednesday, December 6, 10:00am to 12:00pm I 24 School Street 7th Floor I Boston, MA 02108 This course will help you demystify the secrets of Twitter, while using it as a tool to grow your business. In this workshop you will learn: Why Twitter is a hot marketing tool Secrets of a successful profile How to use Twitter for business, 140 characters at a time How to leverage Twitter as part of your sales funnel How to build your list of followers and foster business relationships to increase your brand and profile recognition
The Power of the Inbox
Tips and Tricks for Successful Email Marketing
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business.
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results.
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
Social Media Basics
They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.
We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:
What each network is about
What to post
How often to post
The business benefit of using each social network
Grow Your Business with Email and Social Media
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.
But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This session will help make sense of the noise. We will show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign.
You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Drive New Business with Social Media
Guide to Successful Social Media Marketing
You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!
Let Doreen help you:
• Determine the platform that’s right for you and your organization
• Announce your presence and build your network
• Create and share content that encourages action
• Understand social media advertising and learn your options
• Convert social media leads into potential customers by growing your email list
From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself.
Doreen makes social media easy –
Social Media Time Savers
Social media is here to stay. It has become something many consumers interact with on a day-to-day basis and how small businesses and non-profits stand out and compete in today’s marketing landscape. However, managing social media activity can be daunting to time-starved business and non-profit owners who cannot afford to live on social media all day nor ignore it. Luckily, there are tools out there designed with people like you in mind to help manage the daily tasks of participating and managing social media activity for your brand. We’ve put together an advanced social strategy for you in this seminar that will help you save time on social media marketing and find extra time for you. This workshop covers:
1. Curating content
2. Social media management tools
3. Creating content at events
4. What apps can help you
5. The art of not over-thinking
6. Next steps
Automate Your Marketing
Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:
Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns
Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns
Getting Started with Constant Contact
New to Email Marketing? Want to learn how to use Constant Contact? Doreen will show you!
This live demonstration focuses on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical hour and a half session, you will learn the basics so you can get going with your own email marketing, including:
• Setting up your Constant Contact account
• Creating an email campaign and editing a template
• Branding your emails with your logo, colors and photos
• Creating content that people want to receive and read
• Importing your email list into your constant database
• Getting new subscribers by adding sign-up boxes to your website and emails
• Tracking and interpreting your results
It's a relaxed, friendly educational session bring your questions!
Harness the Power of Mobile
Learn how to use mobile technology to promote and drive more engagement and business:
Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Make mobile a part of your business.
• Why mobile makes local listings more important than ever
• When to drive action with mobile marketing
• How to create content with and for mobile