Core Values

Core Values

Learning

Education 

Doreen holds an undergraduate degree in Sociology and Criminal Justice from Suffolk University, a Master's Degree in Public Health and a certification in Emergency Management and Business Continuity from Boston University. She is certified in Constant Contact and social media strategy.  As a Constant Contact solutions provider and local area expert, she is committed to teaching digital marketing workshops to groups of small businesses and non-profit organizations, free of charge. Doreen's success is fueled by her passion for learning and ability to rise to challenges in a changing world. She acquired that skill as a young women when she was challenged by a statement, "you will not go attend." From that moment, she persisted. Doreen has risen to many of life's most challenging obstacles.

Resiliency 

Resiliency is a core value that Doreen relies upon in her personal and professional career. She has had several life events: a near death experience with the birth of her first and only child, and a home fire in which she and her husband built back from the ashes. Her mantra, "what doesn't kill you makes you stronger!" Doreen has made a conscious decision to practice a daily life of gratitude. When life's lemons are thrown her way, she knows how to make and share a delicious sweet concoction. A positive attitude has helped her build a successful social media and email marketing consulting business.   

Trust 

Trust and integrity are the pillars of Nicastro Consultant's business. Clients entrust Doreen, on their behalf, to set up, optimize, implement and manage their business social media presence and profiles. Doreen claim's and completes business profiles on sites like Yelp, Trip Advisor, Foursquare, etc. 

This requires sharing and using client personal information. Doreen earns their trust while collaboratively designing an effective social media presence and marketing campaigns to engage and grow their audience.

Generosity 

Doreen believes in the power of generosity and #payingitforward. She learned this quality as a young girl where she experienced first hand the grace and generosity of neighbors and strangers. Raised my a single mother, Doreen witnessed and benefited from the help of others. She continues to practice generosity each and every day by paying it forward. Doreen gives her time and expertise to organizations that help young girls and women in business and in education. She values the importance of education, resiliency, trust, generosity and the strength of the human spirit.
  • Opening doors for young girls

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    Doreen donates her time and expertise.

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