Doreen's Work

Doreen's Work

Local Interior Designer Updates Company Digital Presence
The challenge: Linda was unable to update or brand her presence using the Houzz website listing.
Action taken: Nicastro Consultants built a responsive website which is social ready and able to render to the various devices that touch the site. Linda is now updating her blog, uploading design photos and sharing it across her social media channels. Owner, Linda Weisberg has a frame work and strategy for her social media. Website visitors easily find and connect with Linda on social media, they can join her mailing list, email or call Linda directly to learn more about her design services.

Reference Contact Linda Weisberg,lwinteriorsnewton@gmail.com.
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    LW Interiors's Houzz Listing

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    Responsive Ready Website

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    Branded Sign up Form

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    Branded Automated Welcome Email

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Building a Community with Mobile One  &  Email Strategy. 
The challenge: the client did not have a marketing strategy, a branded look or an active presence on social media.
Action taken: Nicastro Consultants created a mobile one page with clear calls to action. Doreen created an email marketing strategy to expand the client's reach among her various audiences.
We optimized the presence of Susan Naimark, educator, writer and marathoner, across social media.  We send monthly emails and post it to her social media. Within 3 months, we increased her audience on Facebook by 20%. Since the strategy was implemented, the client has had a book deal offer and hundreds of her followers like, share and attend her events and training.

Reference contact Susan Naimark Susan@Naimark.Org
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    Client's Current Website

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    Compare with Mobile One Page

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    Metrics to evaluate success

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Food Truck to Brick Wall: Paying It Forward.
Frank Shear is on a mission to converge his love of delicious home cooked food with the beauty of local art. Visit his cafe in Brookline Village, MA., where local artist display their works on Frank's brick wall.  He asked for a website and marketing plan to increase Brick Wall Kitchen brand in the community.  He now has a online presence and artist gallery.

Reference:  Frank Shear info@brickwallkitchen.com
  • Building a Brand

    Paying It Forward

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  • Brick Wall Kitchen

    Displaying Local Artist

  • Brick Wall Kitchen Website

    Social-Local-Mobile- Ready

  • Matching Newsletter

    Building Brand Awareness

  • Brick Wall Kitchen

    Local Artist Gallery

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Website Redesign and Marketing Campaign 
Nicastro Consultants was hired to redesign Emma Rose Sailing Charters website and create an email marketing campaign to fill the 2016 Adventure Sailing Camp.  
The email template matches their new website and Emma Rose Sailing Charters collects customer email addresses on site, on the website and on their Facebook business page. Tourist, regulars and fans easily find, connect and engage with Captain, Allan Waldman. 
  • Former Website

    Emma Rose Sailing Charters Former Website

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    Responsive Ready- Mobile Friendly

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    Matching Email Template

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Expand Presence & Reach on Social Media
Nicastro Consultants was hired to optimize Jake's Seafood Restaurant and optimize their social media presence: claim their business on Google+ Business, Google+, Yelp, Tripadvisor and Foursquare.  We also implemented a way for Jake's to capture customer email addresses.

In addition, we set up a business Gmail account, a Google+ Business Page and a Youtube Channel. Jake has a presence on Twitter, Pinterest and Instagram.
  • Jake's Logo

    Expanding Brand via Social

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    Jake's new responsive-social-ready website

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    Newsletter to Match Website.

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A Social Presence and Responsive Business 
Waverley Insurance Company in Belmont, MA., was looking to draw new business to their website using social media.  Doreen established their social profiles, claimed their business on Yelp and set up their Google presence.  She also updated the website from a static brochure to a client ready responsive experience. Calls to action include: complete an online insurance quote, request information and sign up a newsletter. Clients access online customer care. Waverley uses social media to drive new traffic to their website.
Social-Mobile-Google-Friendly Website
Is your website Google friendly? Test it! Nicastro Consultants is a proud partner of Duda One Mobile All Duda websites not only look great, but follow Google’s SEO best practices and come with loads of business-driving widgets. It was time for Nicastro Consultants to optimize its web presence. We are ready to help you.

Let us know what do you think?
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    Nicastro Consutant's Former Website

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    Responsive Views of New Site

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